Available now on iOS

Your scentdiary.

Snap your bottles. Track every wear. Show off your wardrobe. Built for the generation that wears five scents a week.

Download on the App Store

★★★★★ Free on the App Store — download now

Dram app — today's scent pick
Snap to identify· Track every wear· Share your wardrobe· Annual Wrapped· AI Stylist· Decant-native
The app

Every screen,
designed with care.

Built around how you actually shop, wear, and share — not how a 2014 database thinks you should.

Today's Dram Today's Pick
Home with stats Home
Wardrobe Wardrobe
Social feed Feed
Log a wear Log a Wear
Add a bottle Add a Bottle
Share your wardrobe Share
Core features

Three things,
done right.

No bloat. No database-brain. Just what fragrance lovers actually need every single day.

01 — Identify

Snap.It knows.

Point your camera at any bottle and Dram identifies it instantly — brand, name, concentration, year. No typing. No scrolling through 100,000 entries to find yours.

Snap to identify
Wardrobe collection

02 — Organise

Your shelf,beautiful.

Full bottles, decants, samples, wishlist — all in one place. Track fill levels, log every wear, and find out which scent is actually worth the money.

03 — Share

Show offyour taste.

Follow friends, see what they're wearing, and share your wardrobe with the world. Letterboxd-style social for fragrance — the community you've been doing in DMs, finally in one place.

Social feed
Early reactions

The community
speaks.

From people who've seen the preview.

"This is exactly what the fragrance community has been missing. Fragrantica looks like 2009 and was built for 45-year-old collectors. This is finally for us."

@scentscapee · 12.4K followers

"The wardrobe view is everything. I've been running spreadsheets to track my samples for two years. I need this app yesterday."

@decantqueen · 8.2K followers

"An app that actually understands the sample-to-bottle pipeline and looks this good? Take my money. Genuinely can't wait for launch."

@olfactivediary · 15.1K followers

"The snap-to-identify alone would have me downloading immediately. My boyfriend keeps gifting me things I already own — this fixes that completely."

@fromtheshelf · 6.8K followers

Community

Follow thejourney.

Behind-the-scenes, fragrance content, and launch updates across Instagram, TikTok, and YouTube.

From the creator

What'shappening.

Updates straight from the team building Dram.

Jun 2026
Now Live

Dram is live on the App Store — download now

We're live. After months of building, Dram is available for download on the App Store. Snap your bottles, track every wear, and share your daily scent with friends. This is just the beginning — we're already working on the next update. Download now and start your scent diary.

May 2026
Launch Update

We're in App Store review — and working on something bigger

The first version of Dram is in Apple's review queue. We're also heads-down on a major update — better identification, the social layer, and a wardrobe view we're genuinely proud of. Might be a few more weeks, but it'll be worth the wait.

Apr 2026
Product

Wrapped is shipping at launch

Inspired by Spotify Wrapped, we built an annual review for your scent year. Most worn bottle, top note families, total wears, and your signature scent of the year — all wrapped into a shareable card. It's one of the features we're most excited about and it's shipping on day one.

Mar 2026
Behind the scenes

Why we're building Dram

The fragrance app market hasn't changed since 2012. The two big players are ad-heavy, desktop-first, and built for a collector demographic that doesn't match who's actually buying fragrance today. We're building for the generation buying samples on Reddit, getting recs from TikTok, and rotating five scents a week by mood.

Now available

Download Dramtoday.

Free on the App Store. Start your scent diary in seconds.

Download on the App Store